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Google Analytics

Explore how Google Analytics integrated to Service Manager provides IT teams with essential web and application traffic insights.
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Logo Google Analytics
Overview

This integration connects Google Analytics with Service Manager to give IT and operations teams direct access to web and application traffic insights. It enables centralized analysis of usage patterns for websites and Service Apps, supporting datadriven decisions that enhance service quality and user experience. 

Key features
  • Retrieve traffic, engagement, and usage metrics from Google Analytics via the REST API. 
  • Import analytics data into Google Sheets using the Google Analytics Spreadsheet Addon for deeper reporting and visualization. 
  • Consolidate website and Service Apps performance insights within Service Manager to support operational monitoring. 
  • Improve decisionmaking by aligning analytics data with service delivery and continuous improvement initiatives. 
Website URL
https://marketingplatform.google.com/about/analytics/
Integration Type
  • Collaboration
Related Resources
  • EV Platform, EV Service Manager